The media design process is not about just designing something, says the creator of a website for the Irish Film Institute.
Instead, it’s about collaborating with other media designers.
“It’s about sharing ideas and working out what works, what doesn’t and how to make it work,” says the creative director at the Irish Media Design Institute, which was founded in the early 1990s and now has more than 3,000 students from across the country.
“You need to have a lot of trust in the other designers to do it right, but also trust that you can communicate the same ideas, the same values.”
“It takes years of collaboration and understanding of other people’s work, which is not easy in a small group,” says Ms Fagan.
It’s also about knowing your audience, and what your audiences want to hear.
“If you have a message that you want to convey, then you need to know the people that are going to be listening, who you want them to listen to,” she says.
“But there’s also the ability to make that message feel like a conversation with your audience.”
Ms Fagin’s advice for other designers working in the creative field?
“Just listen to your audience.
That’s the one thing that you need.
And if they don’t, then that’s the problem.
If you’re not listening to them, then there’s nothing you can do.”
And if you’re listening to your viewers?
“It will make the world a better place,” Ms Fagen says.
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